Tuesday, January 06, 2009

Are You (Red)?

Most of you by now have heard of the RED campaign. If you have not, it is a campaign to help fight HIV/AIDS in Africa that was started by Bono from U2. The theory behind the campaign is to get existing companies to commit to donating a portion of their profit when specific (RED) items are sold. By doing so it brings awareness and provides money for the cause. Just recently Starbucks became a (RED) partner and they have an awesome new addition to the campaign. They released the (Starbucks)RED gift card. Every time one of these cards is used between 1/3/09 and 12/31/09 5 cents will be donated to the campaign. Now that might not sound like a lot, but there certainly are a lot of people who go to Starbucks on a regular basis. It is a great place to hangout or do homework. So if you are a regular to Starbucks I encourage you to get one of these cards and continue to use it. Once it runs out of money you can reload it by ask a Starbucks partners (employee). By doing so you will continue to help fight the global pandemic of AIDS. And if you won't reload the card pass it onto someone who will.

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